The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Looking for Another State?
Featured Resources
As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.
But What About Socialization? Answering the Perpetual Home Schooling Question: A Review of the Literature
This book by Dr. Susan A. McDowell uses research, statistics, and the experiences of homeschooling families to answer questions and counter myths about homeschooling and socialization. Read through a discussion of the multiple meanings of socialization, what parents, leaders, and children have to say about the issue, and what the research shows.
A Different Kind of Teacher: Solving the Crisis of American Schooling
In 1991, shortly after receiving both the New York State and New York City Teacher of the Year Awards, John Gatto resigned to begin a new career as an education reform advocate. In this collection of 16 essays, Gatto analyzes the problems of American education and suggests solutions for revitalizing the system — prescriptions that run counter to current trends.
Create! Press
Create! Press carries creative approaches to teaching creative writing and composition. Their products include the Create-A-Story game, Writing Adventures, Stepping Stones, and more.
A Child's Story of America
This text reads like a story book more than a history textbook. This book has a decidedly Christian bent. Students are given a comprehensive overview of U.S. history from Columbus to the present. Review questions are included throughout, as well as helpful maps. The text contains numerous pictures and large print. An optional test packet and answer key is available.
The National Parks of America
For tourists, family campers, and serious lovers of the outdoors, here is a big, beautiful, color-illustrated book that describes more than 50 national parks, sites, and seashores that stretch from Cape Hatteras on the Atlantic coast to the Grand Canyon in Arizona, Yosemite in California, Haleakala in Hawaii, and Glacier Bay in Alaska. More than 400 breathtaking photographs capture the beauty and atmosphere of each site, and 54 color maps show each park's location and major features. Visitor inf...