The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
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Featured Resources
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Homeschoolers' Success Stories : 15 Adults and 12 Young People Share the Impact That Homeschooling Has Made on Their Lives
Despite their growing numbers, many homeschoolers still find their experience somewhat isolating. This collection of short biographies aims to alleviate some of that loneliness. While the stories profile modern-day homeschool grads and students, famous homeschooled personalities from the past are offered up early in the book for historical inspiration. John Adams, Abraham Lincoln, steel magnate Andrew Carnegie, newspaper publisher Joseph Pulitzer, photographer Ansel Adams, poet Robert Frost, and...
The Letter Factory Game
Teaches Phonics! The race is on! With two games in one, children play together and learn letter names and sounds with actions and music. Wacky Professor Quigley guides players every step of the way so no reading is required! Games automatically adjust to skill level, to keep children learning at just the right pace! 2 Games in 1: Counting Colors & Letters: Learn letter names and sounds by matching color cards to move around the board. Leaping Letters: Listen to the name or sound and then find th...
Idea Book For Cuisenaire Rods At The Intermediate Level
Grades 2-5. Idea Book designed for use with Cuisenaire Rods.
Spell to Write & Read
This teacher's manual, written by a homeschool educator with experience as a professional school teacher and private tutor, shows how to teach reading the "write" way. By phonetically teaching spelling from the start as the backbone for reading, all children can be taught, regardless of learning styles, to read and spell. If your student knows how to read already, this program can improve his or her spelling. Find out more about this product here.
Better Late Than Early: A New Approach to Your Child's Education
In this book, Raymond and Dorothy Moore look at the research behind learning styles for children. The message of slowing down and responding to your child's readiness is a welcome contrast to the common practice of pushing young children through the system. They conclude that the best environment for children to learn is at home.